Privacy Policy

Last Updated: April 2025


1) What this policy covers

This Privacy Policy explains what information we collect, how we use it, and the choices you have when you interact with our Site, programs, coaching, cohorts (including The Twelve and The Reclamation), the Soultivation community, events/immersions, newsletters, and speaking engagements (together, the “Services”).

2) Information we collect

Information you provide directly


  • Contact details (name, email, phone).

  • Application and intake answers (e.g., goals, challenges, background).

  • Transaction info (billing details, last 4 of card via our payment processor).

  • Communications (emails, DMs, forms, chat automations).

  • Media you share (testimonials, photos, video, social handles) with your consent.

  • Event/retreat forms (emergency contacts, relevant health disclosures you choose to provide).


Information collected automatically

  • Usage data (pages viewed, links clicked, time on page).

  • Device and log data (IP address, browser, OS, referring URLs).

  • Cookies and similar technologies (see “Cookies & Tracking”).


Information from third parties

  • Scheduling tools (e.g., Calendly), payment processors (e.g., Stripe), email/CRM, analytics, and social platforms, consistent with their policies and your settings.

3) How we use your information

  • Provide and improve Services (coaching, cohorts, community, events).

  • Personalize content, recommendations, and communications.

  • Process payments and manage enrollments.

  • Communicate (program updates, reminders, newsletters, offers you can opt out of anytime).

  • Safety & integrity (detect abuse, enforce Terms, protect rights).

  • Legal compliance (tax, accounting, lawful requests).


If you are in the EEA/UK, our legal bases include: contract performance, legitimate interests (e.g., service improvement, security), consent (e.g., marketing), and legal obligations.

4) Sharing your information

We do not sell your personal information. We share it only with:

  • Service providers (hosting, scheduling, email/CRM, analytics, payment processing, video platforms) under contracts requiring privacy and security.

  • Event partners (e.g., verified venue or retreat providers) when needed to facilitate your participation.

  • Legal/Compliance if required by law or to protect rights, safety, or enforce our Terms.

  • Business transfers (e.g., merger, acquisition) with appropriate safeguards.

  • With your consent (e.g., publishing testimonials or photos).

5) Cookies & tracking

We use cookies, pixels, and similar tech to run the Site, remember preferences, analyze usage, and improve marketing relevance. You can control cookies via your browser settings. Some features may not work without them. If we use analytics (e.g., Google Analytics), your data is processed per that provider’s policies. Where required, we will request consent for non-essential cookies.

6) Retention

We keep personal data only as long as necessary for the purposes above, to comply with legal obligations, resolve disputes, and enforce agreements. We may anonymize data for longer-term analytics.

7) Security

We use administrative, technical, and physical safeguards appropriate to the nature of the data. No system can be 100% secure. Please use unique, strong passwords where accounts apply.

8) Your choices & rights

  • Marketing: Unsubscribe anytime via email footer or by contacting us.

  • Access/Update/Delete: Request access, correction, deletion, or restriction by contacting [CONTACT EMAIL].

  • Consent withdrawal: You may withdraw consent where applicable.

  • EEA/UK: You may have data portability and the right to lodge a complaint with your local authority.

  • California: If applicable, you may have rights to know, delete, and opt out of certain disclosures under the CCPA/CPRA.


We will verify requests consistent with applicable law.

9) Children’s privacy

Our Services are not directed to children under 13 (or 16 where applicable). We do not knowingly collect data from children. If you believe we have, contact us to delete it.

10) Community & cohort confidentiality

We encourage confidentiality within coaching and group spaces. While we commit to keeping your information private, we cannot guarantee other participants will do the same. Please share thoughtfully.

11) International transfers

If you access the Services from outside the country of our servers, your information may be transferred across borders. We use appropriate safeguards where required.

12) Third-party links

We may link to third-party sites and services. Their privacy practices govern their sites; please review their policies.

13) Changes to this policy

We may update this Policy from time to time. The “Effective Date” indicates the latest version. Material changes will be communicated reasonably (e.g., via the Site or email).